Nikita Efremov

Currently enhancing and scaling the product's design system within an international team, driving improvements in user experience and product efficiency.

• Led the scaling and enhancement of the core product's design system, improving consistency across multiple platforms and accelerating design workflows.
• Resolved complex product challenges by identifying critical user pain points and optimizing user flows, resulting in more intuitive and efficient user experiences.
• Developed and prototyped innovative design solutions, including personal concepts and designs for other team members, ensuring high-fidelity mockups for development.
• Produced compelling motion videos, including product showreels and intricate interface animations, to effectively communicate design concepts and enhance user engagement.

Provided freelance product and graphic design services for diverse clients and personal ventures, specializing in SaaS product development, mobile applications, and comprehensive branding solutions.

• Developed the UI/UX for a B2B SaaS sports organizer app, 'S-Organizer,' integrating features for team formation, tournament creation, monetization, and advertising, enhancing user engagement and revenue potential.
• Designed a mobile application for reading manga, manhwa, and manhua, focusing on intuitive navigation and an engaging user experience.
• Secured 3rd place in the 'Best Travel Interface' competition by designing an innovative hotel booking service interface, showcasing advanced UI/UX skills.
• Executed comprehensive branding projects for various clients, including restaurant menu design, photography, visual identity, and social media management, delivering cohesive brand experiences.

Co-founded a design studio, leading diverse branding and digital product design projects for multiple clients, demonstrating strong entrepreneurial and creative leadership.

• Co-founded and managed a design studio startup, overseeing project lifecycles from concept to delivery for various clients.
• Designed and launched a comprehensive mobile app and website for a gas station network, enhancing digital presence and user interaction.
• Developed complete branding packages for a gym and multiple fast-food outlets, significantly improving brand recognition and market positioning.
• Managed diverse design tasks, including visual identity, marketing collateral, and digital assets, ensuring high-quality output across all projects.

Designed a comprehensive e-commerce platform for construction materials, focusing on user experience and seamless purchasing flows.

• Led the end-to-end design of an e-commerce platform for construction materials, optimizing product discovery and checkout processes.
• Developed intuitive user interfaces and user flows, improving accessibility and efficiency for B2B and B2C customers.
• Collaborated with development teams to ensure successful implementation of design solutions, meeting project timelines and specifications.

Oversaw design projects and curated the work of a design team, contributing to key digital products and branding initiatives.

• Managed and reviewed design projects, ensuring high-quality output and timely completion, and mentored junior designers.
• Designed high-converting landing pages for a logistics service and the corporate website, enhancing online presence and lead generation.
• Contributed significantly to the user interface and experience design of the 'Expert' gas station mobile app, improving usability for thousands of daily users.
• Developed comprehensive branding packages, including packaging, food zone designs, and visual identity, strengthening brand consistency across multiple touchpoints.